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A RESEARCH ON THE INVESTIGATION OF THE RELATIONSHIP BETWEEN SOCIAL SUPPORT, SOCIAL COMMERCE TRUST AND BEHAVIORAL INTENTION

Yıl 2021, Sayı: 42, 112 - 122, 08.01.2021
https://doi.org/10.30794/pausbed.696098

Öz

In this study, it was aimed to investigate the existence and direction of the relationship between social support, social
commerce trust and purchase intention. For this purpose, a hypothesis was developed by creating a conceptual framework
based on the literature. 293 samples were obtained with the survey method to examine the relationship between the
variables mentioned above. In the analysis of this data, structural equality model was applied with the method of
partial least squares. WarpPLS program was used while making this analysis. Firstly, measurement model analysis was
made and after providing the reference values, the structural model was tested. According to the findings; It is understood
that there is a positive and significant relationship between social support and social media trust and social commerce
consumers trust. On the other hand, a positive and meaningful relationship has emerged between the trust of social trade
consumers and future purchase intention and impulsive purchase intention. However, while there was a positive and
significant relationship between social media trust and future purchasing intent, no positive and significant relationship was
found between social media trust and impulsive purchase intent. According to these findings, various suggestions were made
in the conclusion part of the research.

Kaynakça

  • Ba, S., ve Pavlou, P. A. (2002). Evidence of the effect of trust building technology in electronic markets: Price premiums and buyer behavior. MIS quarterly, ss. 243–268. JSTOR.
  • Barrera, J. M. (1986). Distinctions between social support concepts, measures, and models. American journal of community psychology, 14(4), ss. 413–445. Wiley Online Library.
  • Chen, J., ve Shen, X.-L. (2015). Consumers’ decisions in social commerce context: An empirical investigation. Decision Support Systems, 79, ss. 55–64. Elsevier.
  • Chen, Y.-H., ve Barnes, S. (2007). Initial trust and online buyer behaviour. Industrial management & data systems, 107(1), ss. 21–36. Emerald Group Publishing Limited.
  • Chen, Y., Lu, Y., Wang, B., ve Pan, Z. (2019). How do product recommendations affect impulse buying? An empirical study on WeChat social commerce. Information & Management, 56(2), ss. 236–248. Elsevier.
  • Chin, W. W. (1998). The partial least squares approach to structural equation modeling. Modern methods for business research, 295(2), ss. 295–336. London.
  • Coyle, J. R., ve Thorson, E. (2001). The effects of progressive levels of interactivity and vividness in web marketing sites. Journal of advertising, 30(3), ss. 65–77. Taylor & Francis.
  • Featherman, M. S., ve Hajli, N. (2016). Self-service technologies and e-services risks in social commerce era. Journal of Business Ethics, 139(2), ss. 251–269. Springer.
  • Fishbein, M., ve Ajzen, I. (1975). Belief, attitude, intention and behaviour: An introduction to theory and research (C. 27). Reading: Addison-Wesley Pub.
  • Fornell, C., ve Larcker, D. F. (1981). Evaluating Structural Equation Models with Unobservable Variables and Measurement Error. Journal of Marketing Research, 18(1), ss. 39–50. SAGE Publications Inc. tarihinde https://doi.org/10.1177/002224378101800104 adresinden erişildi.
  • Gefen, D., Karahanna, E., ve Straub, D. W. (2003). Trust and TAM in online shopping: an integrated model. MIS quarterly, 27(1), ss. 51–90. Society for Information Management and The Management Information Systems ….
  • Gottlieb, B. H., ve Bergen, A. E. (2010). Social support concepts and measures. Journal of psychosomatic research, 69(5), ss. 511–520. Elsevier.
  • Gruzd, A., Wellman, B., ve Takhteyev, Y. (2011). Imagining Twitter as an Imagined Community. American Behavioral Scientist, 55(10), ss. 1294–1318. SAGE Publications Inc. tarihinde https://doi.org/10.1177/0002764211409378 adresinden erişildi.
  • Hair, J. F., Anderson, R. E., Tatham, R. L., ve Black, W. C. (1998). Multivariate data analysis. New Jersey. USA: Englewood Cliffs.
  • Hair, J. F., Hult, G. T. M., Ringle, C., ve Sarstedt, M. (2016). A primer on partial least squares structural equation modeling (PLS-SEM). Sage Publications.
  • Hair, J. F., Ringle, C. M., ve Sarstedt, M. (2013). Partial least squares structural equation modeling: Rigorous applications, better results and higher acceptance. Long range planning, 46(1–2), ss. 1–12.
  • Hajli, M. (2013). A research framework for social commerce adoption. Information Management & Computer Security, 21(3), ss. 144–154. Emerald Group Publishing Limited.
  • Hajli, N. (2019). The impact of positive valence and negative valence on social commerce purchase intention. Information Technology & People. Emerald Publishing Limited.
  • Hajli, N., ve Sims, J. (2015). Social commerce: The transfer of power from sellers to buyers. Technological Forecasting and Social Change, 94, ss. 350–358. Elsevier.
  • Henseler, J., Ringle, C. M., ve Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the academy of marketing science, 43(1), ss. 115–135. Springer.
  • Hu, X., Chen, X., ve Davison, R. M. (2019). Social support, source credibility, social influence, and impulsive purchase behavior in social commerce. International Journal of Electronic Commerce, 23(3), ss. 297–327. Taylor & Francis.
  • Jarcenpaa, S. L., Tractinsky, N., ve Vitale, M. (2000). Consumer trust in an Internet store. Information technology and management, 1(1–2), ss. 45–71. Springer.
  • Jones, K., ve Leonard, L. N. K. (2008). Trust in consumer-to-consumer electronic commerce. Information & management, 45(2), ss. 88–95. Elsevier.
  • Kim, D. J., Ferrin, D. L., ve Rao, H. R. (2008). A trust-based consumer decision-making model in electronic commerce: The role of trust, perceived risk, and their antecedents. Decision Support Systems, 44(2), ss. 544–564. tarihinde http://www.sciencedirect.com/science/article/pii/S0167923607001005 adresinden erişildi.
  • Kim, D. J., Ferrin, D. L., ve Rao, H. R. (2009). Trust and satisfaction, two stepping stones for successful e-commerce relationships: A longitudinal exploration. Information systems research, 20(2), ss. 237–257. INFORMS.
  • Lee, M. K. O., ve Turban, E. (2001). A trust model for consumer internet shopping. International Journal of electronic commerce, 6(1), ss. 75–91. Taylor & Francis.
  • Liang, T.-P., Ho, Y.-T., Li, Y.-W., ve Turban, E. (2011). What drives social commerce: The role of social support and relationship quality. International journal of electronic commerce, 16(2), ss. 69–90. Taylor & Francis.
  • Lim, S. H., Lee, S., ve Kim, D. J. (2017). Is online consumers’ impulsive buying beneficial for e-commerce companies? An empirical investigation of online consumers’ past impulsive buying behaviors. Information Systems Management, 34(1), ss. 85–100. Taylor & Francis.
  • Lin, C.-P. (2011). Assessing the mediating role of online social capital between social support and instant messaging usage. Electronic Commerce Research and Applications, 10(1), ss. 105–114. Elsevier.
  • Lin, K.-Y., ve Lu, H.-P. (2015). Predicting mobile social network acceptance based on mobile value and social influence. Internet Research, 25(1), ss. 107–130. Emerald Group Publishing Limited.
  • Lin, X., Wang, X., ve Hajli, N. (2019). Building E-commerce satisfaction and boosting sales: The role of social commerce trust and its antecedents. International Journal of Electronic Commerce, 23(3), ss. 328–363. Taylor & Francis.
  • Maslowska, E., Malthouse, E. C., ve Bernritter, S. F. (2017). Too good to be true: the role of online reviews’ features in probability to buy. International Journal of Advertising, 36(1), ss. 142–163. Taylor & Francis.
  • Mayer, R. C., Davis, J. H., ve Schoorman, F. D. (1995). An integrative model of organizational trust. Academy of management review, 20(3), ss. 709–734. Academy of Management Briarcliff Manor, NY 10510.
  • McKnight, D. H., ve Chervany, N. L. (2001). What trust means in e-commerce customer relationships: An interdisciplinary conceptual typology. International journal of electronic commerce, 6(2), ss. 35–59. Taylor & Francis.
  • McKnight, D. H., Choudhury, V., ve Kacmar, C. (2002). Developing and validating trust measures for e-commerce: An integrative typology. Information systems research, 13(3), ss. 334–359. INFORMS.
  • Nunnally, J. C. (1978). Psychometric Theory: 2d Ed. McGraw-Hill.
  • Obst, P., ve Stafurik, J. (2010). Online we are all able bodied: Online psychological sense of community and social support found through membership of disability‐specific websites promotes well‐being for people living with a physical disability. Journal of Community & Applied Social Psychology, 20(6), ss. 525–531. Wiley Online Library.
  • Ross, W., ve LaCroix, J. (1996). Multiple meanings of trust in negotiation theory and research: A literature review and integrative model. International Journal of Conflict Management, 7(4), ss. 314–360. MCB UP Ltd.
  • Rousseau, D. M., Sitkin, S. B., Burt, R. S., ve Camerer, C. (1998). Not so different after all: A cross-discipline view of trust. Academy of management review, 23(3), ss. 393–404. Academy of Management Briarcliff Manor, NY 10510.
  • Schurr, P. H., ve Ozanne, J. L. (1985). Influences on exchange processes: Buyers’ preconceptions of a seller’s trustworthiness and bargaining toughness. Journal of consumer research, 11(4), ss. 939–953. The University of Chicago Press.
  • Sharma, S., Menard, P., ve Mutchler, L. A. (2019). Who to trust? Applying trust to social commerce. Journal of Computer Information Systems, 59(1), ss. 32–42. Taylor & Francis.
  • Shaw, L. H., ve Gant, L. M. (2004). In defense of the Internet: The relationship between Internet communication and depression, loneliness, self-esteem, and perceived social support. Internet Research, 28(3).
  • Shi, S., ve Chow, W. S. (2015). Trust development and transfer in social commerce: prior experience as moderator. Industrial Management & Data Systems, 115(7), ss. 1182–1203. Emerald Group Publishing Limited.
  • Suh, B., ve Han, I. (2003). The impact of customer trust and perception of security control on the acceptance of electronic commerce. International Journal of electronic commerce, 7(3), ss. 135–161. Taylor & Francis.
  • Tenenhaus, M., Vinzi, V. E., Chatelin, Y.-M., ve Lauro, C. (2005). PLS path modeling. Computational statistics & data analysis, 48(1), ss. 159–205. Elsevier.
  • Walther, J. B., ve Boyd, S. (2002). Attraction to computer-mediated social support. Communication technology and society: Audience adoption and uses, 153188.
  • Wasko, M. M., ve Faraj, S. (2005). Why should I share? Examining social capital and knowledge contribution in electronic networks of practice. MIS quarterly, 29(1), ss. 35–57.
  • Wu, C. H.-J., ve Liang, R.-D. (2009). Effect of experiential value on customer satisfaction with service encounters in luxury-hotel restaurants. International Journal of Hospitality Management, 28(4), ss. 586–593. Elsevier.
  • Zhou, Q., Gao, P., ve Chimhowu, A. (2019). ICTs in the transformation of rural enterprises in China: A multi-layer perspective. Technological Forecasting and Social Change, 145(June 2018), ss. 12–23. Elsevier.
  • Zhou, T. (2019). Understanding social influence on mobile social networking sites: A social support perspective. Information Development, 35(2), ss. 220–229. SAGE Publications Sage UK: London, England.

SOSYAL DESTEK, SOSYAL TİCARET GÜVENİ VE DAVRANIŞSAL NİYET ARASINDAKİ İLİŞKİNİN İNCELENMESİ ÜZERİNE BİR ARAŞTIRMA

Yıl 2021, Sayı: 42, 112 - 122, 08.01.2021
https://doi.org/10.30794/pausbed.696098

Öz

Bu çalışmada sosyal destek, sosyal ticaret güveni ve satın alma niyeti arasındaki ilişkinin varlığı ve yönünün incelenmesi amaçlanmıştır. Bu amaç doğrultusunda literatür temelinde kavramsal çerçeve oluşturularak hipotezler geliştirilmiştir. Yukarıda ifade edilen değişkenler arasındaki ilişkiyi incelemeye yönelik anket yöntemiyle 193 adet örneklem elde edilmiştir. Bu verilerin analizinde en küçük kareler yöntemi ile yapısal eşitlik modeli uygulanmıştır. Bu analiz yapılırken WarpPLS programından yararlanılmıştır. İlk olarak ölçüm modeli analizi yapılmış ve referans değerler sağlandıktan sonra yapısal model test edilmiştir. Edinilen bulgulara göre; sosyal destek ile sosyal medya güveni ve sosyal ticaret tüketicileri güveni arasında pozitif ve anlamlı bir ilişki olduğu anlaşılmıştır. Diğer taraftan sosyal ticaret tüketicileri güveni ile gelecekte satın alma niyeti ve dürtüsel satın alma niyeti arasında da pozitif ve anlamlı bir ilişki ortaya çıkmıştır. Ancak, sosyal medya güveni ile gelecekte satın alma niyeti arasında pozitif ve anlamlı ilişki olduğu tespit edilirken, sosyal medya güveni ile dürtüsel satın alma niyeti arasında pozitif ve anlamlı bir ilişki bulunamamıştır. Bu bulgulara göre araştırmanın sonuç kısmında çeşitli önerilerde bulunulmuştur.

Kaynakça

  • Ba, S., ve Pavlou, P. A. (2002). Evidence of the effect of trust building technology in electronic markets: Price premiums and buyer behavior. MIS quarterly, ss. 243–268. JSTOR.
  • Barrera, J. M. (1986). Distinctions between social support concepts, measures, and models. American journal of community psychology, 14(4), ss. 413–445. Wiley Online Library.
  • Chen, J., ve Shen, X.-L. (2015). Consumers’ decisions in social commerce context: An empirical investigation. Decision Support Systems, 79, ss. 55–64. Elsevier.
  • Chen, Y.-H., ve Barnes, S. (2007). Initial trust and online buyer behaviour. Industrial management & data systems, 107(1), ss. 21–36. Emerald Group Publishing Limited.
  • Chen, Y., Lu, Y., Wang, B., ve Pan, Z. (2019). How do product recommendations affect impulse buying? An empirical study on WeChat social commerce. Information & Management, 56(2), ss. 236–248. Elsevier.
  • Chin, W. W. (1998). The partial least squares approach to structural equation modeling. Modern methods for business research, 295(2), ss. 295–336. London.
  • Coyle, J. R., ve Thorson, E. (2001). The effects of progressive levels of interactivity and vividness in web marketing sites. Journal of advertising, 30(3), ss. 65–77. Taylor & Francis.
  • Featherman, M. S., ve Hajli, N. (2016). Self-service technologies and e-services risks in social commerce era. Journal of Business Ethics, 139(2), ss. 251–269. Springer.
  • Fishbein, M., ve Ajzen, I. (1975). Belief, attitude, intention and behaviour: An introduction to theory and research (C. 27). Reading: Addison-Wesley Pub.
  • Fornell, C., ve Larcker, D. F. (1981). Evaluating Structural Equation Models with Unobservable Variables and Measurement Error. Journal of Marketing Research, 18(1), ss. 39–50. SAGE Publications Inc. tarihinde https://doi.org/10.1177/002224378101800104 adresinden erişildi.
  • Gefen, D., Karahanna, E., ve Straub, D. W. (2003). Trust and TAM in online shopping: an integrated model. MIS quarterly, 27(1), ss. 51–90. Society for Information Management and The Management Information Systems ….
  • Gottlieb, B. H., ve Bergen, A. E. (2010). Social support concepts and measures. Journal of psychosomatic research, 69(5), ss. 511–520. Elsevier.
  • Gruzd, A., Wellman, B., ve Takhteyev, Y. (2011). Imagining Twitter as an Imagined Community. American Behavioral Scientist, 55(10), ss. 1294–1318. SAGE Publications Inc. tarihinde https://doi.org/10.1177/0002764211409378 adresinden erişildi.
  • Hair, J. F., Anderson, R. E., Tatham, R. L., ve Black, W. C. (1998). Multivariate data analysis. New Jersey. USA: Englewood Cliffs.
  • Hair, J. F., Hult, G. T. M., Ringle, C., ve Sarstedt, M. (2016). A primer on partial least squares structural equation modeling (PLS-SEM). Sage Publications.
  • Hair, J. F., Ringle, C. M., ve Sarstedt, M. (2013). Partial least squares structural equation modeling: Rigorous applications, better results and higher acceptance. Long range planning, 46(1–2), ss. 1–12.
  • Hajli, M. (2013). A research framework for social commerce adoption. Information Management & Computer Security, 21(3), ss. 144–154. Emerald Group Publishing Limited.
  • Hajli, N. (2019). The impact of positive valence and negative valence on social commerce purchase intention. Information Technology & People. Emerald Publishing Limited.
  • Hajli, N., ve Sims, J. (2015). Social commerce: The transfer of power from sellers to buyers. Technological Forecasting and Social Change, 94, ss. 350–358. Elsevier.
  • Henseler, J., Ringle, C. M., ve Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the academy of marketing science, 43(1), ss. 115–135. Springer.
  • Hu, X., Chen, X., ve Davison, R. M. (2019). Social support, source credibility, social influence, and impulsive purchase behavior in social commerce. International Journal of Electronic Commerce, 23(3), ss. 297–327. Taylor & Francis.
  • Jarcenpaa, S. L., Tractinsky, N., ve Vitale, M. (2000). Consumer trust in an Internet store. Information technology and management, 1(1–2), ss. 45–71. Springer.
  • Jones, K., ve Leonard, L. N. K. (2008). Trust in consumer-to-consumer electronic commerce. Information & management, 45(2), ss. 88–95. Elsevier.
  • Kim, D. J., Ferrin, D. L., ve Rao, H. R. (2008). A trust-based consumer decision-making model in electronic commerce: The role of trust, perceived risk, and their antecedents. Decision Support Systems, 44(2), ss. 544–564. tarihinde http://www.sciencedirect.com/science/article/pii/S0167923607001005 adresinden erişildi.
  • Kim, D. J., Ferrin, D. L., ve Rao, H. R. (2009). Trust and satisfaction, two stepping stones for successful e-commerce relationships: A longitudinal exploration. Information systems research, 20(2), ss. 237–257. INFORMS.
  • Lee, M. K. O., ve Turban, E. (2001). A trust model for consumer internet shopping. International Journal of electronic commerce, 6(1), ss. 75–91. Taylor & Francis.
  • Liang, T.-P., Ho, Y.-T., Li, Y.-W., ve Turban, E. (2011). What drives social commerce: The role of social support and relationship quality. International journal of electronic commerce, 16(2), ss. 69–90. Taylor & Francis.
  • Lim, S. H., Lee, S., ve Kim, D. J. (2017). Is online consumers’ impulsive buying beneficial for e-commerce companies? An empirical investigation of online consumers’ past impulsive buying behaviors. Information Systems Management, 34(1), ss. 85–100. Taylor & Francis.
  • Lin, C.-P. (2011). Assessing the mediating role of online social capital between social support and instant messaging usage. Electronic Commerce Research and Applications, 10(1), ss. 105–114. Elsevier.
  • Lin, K.-Y., ve Lu, H.-P. (2015). Predicting mobile social network acceptance based on mobile value and social influence. Internet Research, 25(1), ss. 107–130. Emerald Group Publishing Limited.
  • Lin, X., Wang, X., ve Hajli, N. (2019). Building E-commerce satisfaction and boosting sales: The role of social commerce trust and its antecedents. International Journal of Electronic Commerce, 23(3), ss. 328–363. Taylor & Francis.
  • Maslowska, E., Malthouse, E. C., ve Bernritter, S. F. (2017). Too good to be true: the role of online reviews’ features in probability to buy. International Journal of Advertising, 36(1), ss. 142–163. Taylor & Francis.
  • Mayer, R. C., Davis, J. H., ve Schoorman, F. D. (1995). An integrative model of organizational trust. Academy of management review, 20(3), ss. 709–734. Academy of Management Briarcliff Manor, NY 10510.
  • McKnight, D. H., ve Chervany, N. L. (2001). What trust means in e-commerce customer relationships: An interdisciplinary conceptual typology. International journal of electronic commerce, 6(2), ss. 35–59. Taylor & Francis.
  • McKnight, D. H., Choudhury, V., ve Kacmar, C. (2002). Developing and validating trust measures for e-commerce: An integrative typology. Information systems research, 13(3), ss. 334–359. INFORMS.
  • Nunnally, J. C. (1978). Psychometric Theory: 2d Ed. McGraw-Hill.
  • Obst, P., ve Stafurik, J. (2010). Online we are all able bodied: Online psychological sense of community and social support found through membership of disability‐specific websites promotes well‐being for people living with a physical disability. Journal of Community & Applied Social Psychology, 20(6), ss. 525–531. Wiley Online Library.
  • Ross, W., ve LaCroix, J. (1996). Multiple meanings of trust in negotiation theory and research: A literature review and integrative model. International Journal of Conflict Management, 7(4), ss. 314–360. MCB UP Ltd.
  • Rousseau, D. M., Sitkin, S. B., Burt, R. S., ve Camerer, C. (1998). Not so different after all: A cross-discipline view of trust. Academy of management review, 23(3), ss. 393–404. Academy of Management Briarcliff Manor, NY 10510.
  • Schurr, P. H., ve Ozanne, J. L. (1985). Influences on exchange processes: Buyers’ preconceptions of a seller’s trustworthiness and bargaining toughness. Journal of consumer research, 11(4), ss. 939–953. The University of Chicago Press.
  • Sharma, S., Menard, P., ve Mutchler, L. A. (2019). Who to trust? Applying trust to social commerce. Journal of Computer Information Systems, 59(1), ss. 32–42. Taylor & Francis.
  • Shaw, L. H., ve Gant, L. M. (2004). In defense of the Internet: The relationship between Internet communication and depression, loneliness, self-esteem, and perceived social support. Internet Research, 28(3).
  • Shi, S., ve Chow, W. S. (2015). Trust development and transfer in social commerce: prior experience as moderator. Industrial Management & Data Systems, 115(7), ss. 1182–1203. Emerald Group Publishing Limited.
  • Suh, B., ve Han, I. (2003). The impact of customer trust and perception of security control on the acceptance of electronic commerce. International Journal of electronic commerce, 7(3), ss. 135–161. Taylor & Francis.
  • Tenenhaus, M., Vinzi, V. E., Chatelin, Y.-M., ve Lauro, C. (2005). PLS path modeling. Computational statistics & data analysis, 48(1), ss. 159–205. Elsevier.
  • Walther, J. B., ve Boyd, S. (2002). Attraction to computer-mediated social support. Communication technology and society: Audience adoption and uses, 153188.
  • Wasko, M. M., ve Faraj, S. (2005). Why should I share? Examining social capital and knowledge contribution in electronic networks of practice. MIS quarterly, 29(1), ss. 35–57.
  • Wu, C. H.-J., ve Liang, R.-D. (2009). Effect of experiential value on customer satisfaction with service encounters in luxury-hotel restaurants. International Journal of Hospitality Management, 28(4), ss. 586–593. Elsevier.
  • Zhou, Q., Gao, P., ve Chimhowu, A. (2019). ICTs in the transformation of rural enterprises in China: A multi-layer perspective. Technological Forecasting and Social Change, 145(June 2018), ss. 12–23. Elsevier.
  • Zhou, T. (2019). Understanding social influence on mobile social networking sites: A social support perspective. Information Development, 35(2), ss. 220–229. SAGE Publications Sage UK: London, England.
Toplam 50 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Konular Finans
Bölüm Makaleler
Yazarlar

İlhami Tuncer 0000-0002-6883-4461

Yayımlanma Tarihi 8 Ocak 2021
Kabul Tarihi 9 Temmuz 2020
Yayımlandığı Sayı Yıl 2021 Sayı: 42

Kaynak Göster

APA Tuncer, İ. (2021). SOSYAL DESTEK, SOSYAL TİCARET GÜVENİ VE DAVRANIŞSAL NİYET ARASINDAKİ İLİŞKİNİN İNCELENMESİ ÜZERİNE BİR ARAŞTIRMA. Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi(42), 112-122. https://doi.org/10.30794/pausbed.696098
AMA Tuncer İ. SOSYAL DESTEK, SOSYAL TİCARET GÜVENİ VE DAVRANIŞSAL NİYET ARASINDAKİ İLİŞKİNİN İNCELENMESİ ÜZERİNE BİR ARAŞTIRMA. PAUSBED. Ocak 2021;(42):112-122. doi:10.30794/pausbed.696098
Chicago Tuncer, İlhami. “SOSYAL DESTEK, SOSYAL TİCARET GÜVENİ VE DAVRANIŞSAL NİYET ARASINDAKİ İLİŞKİNİN İNCELENMESİ ÜZERİNE BİR ARAŞTIRMA”. Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, sy. 42 (Ocak 2021): 112-22. https://doi.org/10.30794/pausbed.696098.
EndNote Tuncer İ (01 Ocak 2021) SOSYAL DESTEK, SOSYAL TİCARET GÜVENİ VE DAVRANIŞSAL NİYET ARASINDAKİ İLİŞKİNİN İNCELENMESİ ÜZERİNE BİR ARAŞTIRMA. Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi 42 112–122.
IEEE İ. Tuncer, “SOSYAL DESTEK, SOSYAL TİCARET GÜVENİ VE DAVRANIŞSAL NİYET ARASINDAKİ İLİŞKİNİN İNCELENMESİ ÜZERİNE BİR ARAŞTIRMA”, PAUSBED, sy. 42, ss. 112–122, Ocak 2021, doi: 10.30794/pausbed.696098.
ISNAD Tuncer, İlhami. “SOSYAL DESTEK, SOSYAL TİCARET GÜVENİ VE DAVRANIŞSAL NİYET ARASINDAKİ İLİŞKİNİN İNCELENMESİ ÜZERİNE BİR ARAŞTIRMA”. Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi 42 (Ocak 2021), 112-122. https://doi.org/10.30794/pausbed.696098.
JAMA Tuncer İ. SOSYAL DESTEK, SOSYAL TİCARET GÜVENİ VE DAVRANIŞSAL NİYET ARASINDAKİ İLİŞKİNİN İNCELENMESİ ÜZERİNE BİR ARAŞTIRMA. PAUSBED. 2021;:112–122.
MLA Tuncer, İlhami. “SOSYAL DESTEK, SOSYAL TİCARET GÜVENİ VE DAVRANIŞSAL NİYET ARASINDAKİ İLİŞKİNİN İNCELENMESİ ÜZERİNE BİR ARAŞTIRMA”. Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, sy. 42, 2021, ss. 112-2, doi:10.30794/pausbed.696098.
Vancouver Tuncer İ. SOSYAL DESTEK, SOSYAL TİCARET GÜVENİ VE DAVRANIŞSAL NİYET ARASINDAKİ İLİŞKİNİN İNCELENMESİ ÜZERİNE BİR ARAŞTIRMA. PAUSBED. 2021(42):112-2.