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Researchers
Nurcan Yücel
Nurcan Yücel
Assoc. Prof. Dr.
FIRAT ÜNİVERSİTESİ, İKTİSADİ VE İDARİ BİLİMLER FAKÜLTESİ, İŞLETME BÖLÜMÜ
Publication
21
Review
29
CrossRef Cited
17
21
Publication
29
Review
17
CrossRef Cited
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Summary
Publications
Peer Review
Cited
Research Fields
Sociology and Social Studies of Science and Technology
Institution
FIRAT ÜNİVERSİTESİ, İKTİSADİ VE İDARİ BİLİMLER FAKÜLTESİ, İŞLETME BÖLÜMÜ
Popular Publications
Examining Retro Marketing Ads From the Perspective of Neuromarketing: The Example of Nestle Brand
Authors:
Nurcan Yücel
,
Atilla Yücel
,
Yunus Emre Gür
,
Koray Gündüz
Published: 2020 ,
Erciyes University Journal of Faculty of Economics and Administrative Sciences
DOI: 10.18070/erciyesiibd.566698
CITED
2
FAVORITE
2
TOTAL DOWNLOAD COUNT
1961
2
CITED
2
FAVORITE
1961
TOTAL DOWNLOAD COUNT
TURİZM SEKTÖRÜNDE DİJİTAL PAZARLAMA: ELAZIĞ İLİ OTELLERİNİN WEB SİTELERİNİN EYE-TRACKİNG İLE ANALİZİ
Authors:
Nurcan Yücel
,
Melek İnan
Published: 2020 ,
International Anatolian Journal of Social Sciences
DOI: 10.47525/ulasbid.793683
CITED
3
FAVORITE
2
TOTAL DOWNLOAD COUNT
1878
3
CITED
2
FAVORITE
1878
TOTAL DOWNLOAD COUNT
THE GIFT OF NEUROSCIENCE TO THE WORLD OF MARKETING: THE EXPERIMENTAL RESEARCHES ON NEUROMARKETING
Authors:
Turgay Oyman
,
Nurcan Yücel
,
Ömer Kürşad Tüfekçi
Published: 2020 ,
Süleyman Demirel University Visionary Journal
DOI: 10.21076/vizyoner.621148
CITED
1
FAVORITE
2
TOTAL DOWNLOAD COUNT
2756
1
CITED
2
FAVORITE
2756
TOTAL DOWNLOAD COUNT
A RESEARCH ON NEUROMARKETING AND PERCEPTION MANAGEMENT IN TERMS OF NEW TRENDS IN MARKETING
Authors:
Pınar Alyar
,
Serdar Pirtini
,
Nurcan Yücel
Published: 2021 ,
Oneri
DOI: 10.14783/maruoneri.731864
CITED
1
FAVORITE
2
TOTAL DOWNLOAD COUNT
2731
1
CITED
2
FAVORITE
2731
TOTAL DOWNLOAD COUNT
YEŞİL PAZARLAMAYA TÜKETİCİ GÖZÜYLE BAKMAK: EYE-TRACKİNG ÇALIŞMASI
Authors:
Melek İnan
,
Nurcan Yücel
Published: 2020 ,
Journal of Economics Public Finance Business
DOI: 10.46737/emid.778984
CITED
0
FAVORITE
1
TOTAL DOWNLOAD COUNT
1426
0
CITED
1
FAVORITE
1426
TOTAL DOWNLOAD COUNT
Publications
ANALYSIS OF NATO PROPAGANDA POSTERS USING EYE TRACKING AND GSR METHODS
Authors:
Koray Gündüz
,
Nurcan Yücel
,
Zülfükar Aytaç Kişman
Published: 2024 ,
Pamukkale University Journal of Social Sciences Institute
DOI: 10.30794/pausbed.1385495
FAVORITE
0
TOTAL DOWNLOAD COUNT
112
0
FAVORITE
112
TOTAL DOWNLOAD COUNT
Electronic Word-of-Mouth Communication: An Analysis of Dutch and Belgian Tourists' Comments on Accommodation Establishments in Türkiye
Authors:
Makbule Ezel Dündar
,
Nurcan Yücel
,
Atilla Yücel
Published: 2024 ,
Fırat Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.18069/firatsbed.1374352
FAVORITE
1
TOTAL DOWNLOAD COUNT
189
1
FAVORITE
189
TOTAL DOWNLOAD COUNT
ŞEHİR MARKALAŞMASINDA SOSYAL MEDYA ARAÇLARININ ROLÜ: ELAZIĞ İLİ ÖRNEĞİ
Authors:
Sakine Kaya
,
Nurcan Yücel
Published: 2023 ,
Fırat Üniversitesi Harput Araştırmaları Dergisi
DOI: -
FAVORITE
0
TOTAL DOWNLOAD COUNT
164
0
FAVORITE
164
TOTAL DOWNLOAD COUNT
Mining Meaningful Insights from Online Product Reviews with AI-Powered Analytics to Discover Customer Sentiment
Authors:
Özge Cömert
,
Nurcan Yücel
Published: 2023 ,
Fırat University Journal of Engineering Science
DOI: 10.35234/fumbd.1305932
FAVORITE
0
TOTAL DOWNLOAD COUNT
667
0
FAVORITE
667
TOTAL DOWNLOAD COUNT
The Evaluation of the Perception of Advertising Attractiveness and Advertising Strategies in Different Genders over Disinfectant Ads
Authors:
Ayşe Sucu
,
Özge Baruönü
,
Nurcan Yücel
Published: 2021 ,
OPUS International Journal of Society Researches
DOI: 10.26466/opus.833604
FAVORITE
1
TOTAL DOWNLOAD COUNT
928
1
FAVORITE
928
TOTAL DOWNLOAD COUNT
A RESEARCH ON NEUROMARKETING AND PERCEPTION MANAGEMENT IN TERMS OF NEW TRENDS IN MARKETING
Authors:
Pınar Alyar
,
Serdar Pirtini
,
Nurcan Yücel
Published: 2021 ,
Oneri
DOI: 10.14783/maruoneri.731864
FAVORITE
2
TOTAL DOWNLOAD COUNT
2731
2
FAVORITE
2731
TOTAL DOWNLOAD COUNT
TURİZM SEKTÖRÜNDE DİJİTAL PAZARLAMA: ELAZIĞ İLİ OTELLERİNİN WEB SİTELERİNİN EYE-TRACKİNG İLE ANALİZİ
Authors:
Nurcan Yücel
,
Melek İnan
Published: 2020 ,
International Anatolian Journal of Social Sciences
DOI: 10.47525/ulasbid.793683
FAVORITE
2
TOTAL DOWNLOAD COUNT
1878
2
FAVORITE
1878
TOTAL DOWNLOAD COUNT
YEŞİL PAZARLAMAYA TÜKETİCİ GÖZÜYLE BAKMAK: EYE-TRACKİNG ÇALIŞMASI
Authors:
Melek İnan
,
Nurcan Yücel
Published: 2020 ,
Journal of Economics Public Finance Business
DOI: 10.46737/emid.778984
FAVORITE
1
TOTAL DOWNLOAD COUNT
1426
1
FAVORITE
1426
TOTAL DOWNLOAD COUNT
Pazarlama Kültürü, İhracat Pazarlama Stratejileri ve İhracat Performansı Arasındaki İlişkinin Nitel Analiz Yöntemi İle İncelenmesi
Authors:
Şükrü Tunç
,
Nurcan Yücel
Published: 2020 ,
Kadim Akademi Sosyal Bilimler Dergisi
DOI: -
FAVORITE
0
TOTAL DOWNLOAD COUNT
1177
0
FAVORITE
1177
TOTAL DOWNLOAD COUNT
Examining Retro Marketing Ads From the Perspective of Neuromarketing: The Example of Nestle Brand
Authors:
Nurcan Yücel
,
Atilla Yücel
,
Yunus Emre Gür
,
Koray Gündüz
Published: 2020 ,
Erciyes University Journal of Faculty of Economics and Administrative Sciences
DOI: 10.18070/erciyesiibd.566698
FAVORITE
2
TOTAL DOWNLOAD COUNT
1961
2
FAVORITE
1961
TOTAL DOWNLOAD COUNT
THE GIFT OF NEUROSCIENCE TO THE WORLD OF MARKETING: THE EXPERIMENTAL RESEARCHES ON NEUROMARKETING
Authors:
Turgay Oyman
,
Nurcan Yücel
,
Ömer Kürşad Tüfekçi
Published: 2020 ,
Süleyman Demirel University Visionary Journal
DOI: 10.21076/vizyoner.621148
FAVORITE
2
TOTAL DOWNLOAD COUNT
2756
2
FAVORITE
2756
TOTAL DOWNLOAD COUNT
ORTAÖĞRETİM KURUMLARINDA GÖREV YAPAN ÖĞRETMENLERİN TÜKETİCİ YENİLİKÇİLİĞİ ALGILARININ İNCELENMESİ: ELAZIĞ İLİ ÖRNEĞİ
Authors:
Nurcan Yücel
, Ufuk Çeçen
Published: 2019 ,
Firat University International Journal of Economics and Administrative Sciences
DOI: -
FAVORITE
0
TOTAL DOWNLOAD COUNT
388
0
FAVORITE
388
TOTAL DOWNLOAD COUNT
An Application for Comparing Airline Brand Personality Perception with Traditional and Neuromarketing Methods
Authors:
Şahap Akan
,
Özlem Atalık
,
Nurcan Yücel
Published: 2019 ,
Journal of Social Sciences of Mus Alparslan University
DOI: 10.18506/anemon.469501
FAVORITE
1
TOTAL DOWNLOAD COUNT
1493
1
FAVORITE
1493
TOTAL DOWNLOAD COUNT
INTERNAL CUSTOMER SATISFACTION IN SERVICE MARKETING; EXAMPLES OF BANK EMPLOYEES
Authors:
Nurcan Yücel
, Necmiye Sayıner
Published: 2018 ,
Fırat Üniversitesi Harput Araştırmaları Dergisi
DOI: -
FAVORITE
0
TOTAL DOWNLOAD COUNT
4445
0
FAVORITE
4445
TOTAL DOWNLOAD COUNT
MEASUREMENT OF EFFECT OF THE SMELL ON THE DECISION PROCESS OF THE INFORMED USERS IN TERMS OF NEUROMARKETING
Authors:
Hakan Demirtürk
,
Nurcan Yücel
Published: 2017 ,
Ejovoc (Electronic Journal of Vocational Colleges)
DOI: -
FAVORITE
0
TOTAL DOWNLOAD COUNT
2906
0
FAVORITE
2906
TOTAL DOWNLOAD COUNT
VİRAL PAZARLAMA KAPSAMINDA HAVAYOLU İŞLETMELERİ MÜŞTERİLERİNİN ŞİKÂYETLERİNİN İNCELENMESİ ÜZERİNE BİR ARAŞTIRMA
Authors:
Nurcan Yücel
,
Cihan Alpay
Published: 2017 ,
Firat University International Journal of Economics and Administrative Sciences
DOI: -
FAVORITE
1
TOTAL DOWNLOAD COUNT
950
1
FAVORITE
950
TOTAL DOWNLOAD COUNT
KAMUDA GİRİŞİMCİLİK UYGULAMALARI: ELAZIĞ İLİ KAMU KURULUŞLARI İÇİN NİTEL BİR ARAŞTIRMA
Authors:
Nurcan Yücel
,
Koray Gündüz
, Zülküf Narlıkaya, Cesur Toprak
Published: 2017 ,
Firat University International Journal of Economics and Administrative Sciences
DOI: -
FAVORITE
0
TOTAL DOWNLOAD COUNT
1056
0
FAVORITE
1056
TOTAL DOWNLOAD COUNT
Perception of Brand Personality: A Search About Social Media Brands On Undergrad
Authors:
Nurcan Yücel
, Melike Halifeoğlu
Published: 2017 ,
Fırat Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.18069/firatsbed.346511
FAVORITE
1
TOTAL DOWNLOAD COUNT
9882
1
FAVORITE
9882
TOTAL DOWNLOAD COUNT
HİBRİT İLETİŞİM TEKNOLOJİLERİ
Authors:
Yavuz Atlı
,
Nurcan Yücel
Published: 2016 ,
Süleyman Demirel Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
DOI: -
FAVORITE
0
TOTAL DOWNLOAD COUNT
2916
0
FAVORITE
2916
TOTAL DOWNLOAD COUNT
SPOR PAZARLAMASINDA MARKA DEĞERİ VE TARAFTAR SADAKATİNİN İNCELENMESİ: FIRAT ÜNİVERSİTESİ ÖĞRENCİLERİ ÜZERİNE BİR UYGULAMA
Authors:
Nurcan Yücel
, Erkan Gülter
Published: 2016 ,
Fırat Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.18069/fusbed.56977
FAVORITE
1
TOTAL DOWNLOAD COUNT
3433
1
FAVORITE
3433
TOTAL DOWNLOAD COUNT
FIRAT ÜNİVERSİTESİ ÖĞRETİM ELEMANLARININ ÜNİVERSİTE-SANAYİ İŞBİRLİĞİNE YÖNELİK GÖRÜŞLERİNİN DEMOGRAFİK ÖZELLİKLERİ AÇISINDAN DEĞERLENDİRİLMESİ
Authors:
Nurcan Yücel
,
Yavuz Atlı
Published: 2014 ,
Journal of Economics and Administrative Sciences
DOI: -
FAVORITE
0
TOTAL DOWNLOAD COUNT
1416
0
FAVORITE
1416
TOTAL DOWNLOAD COUNT
Articles published in
Ejovoc (Electronic Journal of Vocational Colleges)
Erciyes University Journal of Faculty of Economics and Administrative Sciences
Fırat University Journal of Engineering Science
Fırat Üniversitesi Harput Araştırmaları Dergisi
Fırat Üniversitesi Sosyal Bilimler Dergisi
Firat University International Journal of Economics and Administrative Sciences
International Anatolian Journal of Social Sciences
Journal of Economics and Administrative Sciences
Journal of Economics Public Finance Business
Journal of Social Sciences of Mus Alparslan University
Kadim Akademi Sosyal Bilimler Dergisi
Oneri
OPUS International Journal of Society Researches
Pamukkale University Journal of Social Sciences Institute
Süleyman Demirel University Visionary Journal
Süleyman Demirel Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Editorship
Firat University International Journal of Economics and Administrative Sciences
Section Editor
Reviews
Academic Review of Economics and Administrative Sciences
Ahi Evran Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Bingöl University Journal of Social Sciences Institute
Bingöl Üniversitesi Sağlık Dergisi
Erciyes University Journal of Faculty of Economics and Administrative Sciences
Fırat Üniversitesi Harput Araştırmaları Dergisi
Firat University International Journal of Economics and Administrative Sciences
İnönü University International Journal of Social Sciences (INIJOSS)
IBAD Journal of Social Sciences
Journal of Economics and Administrative Sciences
Journal of Economics Public Finance Business
Journal of Institute of Social Sciences
Journal of International Scientific Research
Journal of Research in Economics Politics and Finance
Journal of Social Sciences of Mus Alparslan University
Kahramanmaraş Sütçü İmam Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Kastamonu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Kayseri Üniversitesi Sosyal Bilimler Dergisi
MANAS Journal of Social Studies
Pamukkale University Journal of Business Research
Turkish Review of Communication Studies
Publications
The Evaluation of the Perception of Advertising Attractiveness and Advertising Strategies in Different Genders over Disinfectant Ads
Authors:
Ayşe Sucu
,
Özge Baruönü
,
Nurcan Yücel
Published: 2021 ,
OPUS International Journal of Society Researches
DOI: 10.26466/opus.833604
CITED
1
FAVORITE
1
TOTAL DOWNLOAD COUNT
928
1
CITED
1
FAVORITE
928
TOTAL DOWNLOAD COUNT
A RESEARCH ON NEUROMARKETING AND PERCEPTION MANAGEMENT IN TERMS OF NEW TRENDS IN MARKETING
Authors:
Pınar Alyar
,
Serdar Pirtini
,
Nurcan Yücel
Published: 2021 ,
Oneri
DOI: 10.14783/maruoneri.731864
CITED
1
FAVORITE
2
TOTAL DOWNLOAD COUNT
2731
1
CITED
2
FAVORITE
2731
TOTAL DOWNLOAD COUNT
TURİZM SEKTÖRÜNDE DİJİTAL PAZARLAMA: ELAZIĞ İLİ OTELLERİNİN WEB SİTELERİNİN EYE-TRACKİNG İLE ANALİZİ
Authors:
Nurcan Yücel
,
Melek İnan
Published: 2020 ,
International Anatolian Journal of Social Sciences
DOI: 10.47525/ulasbid.793683
CITED
3
FAVORITE
2
TOTAL DOWNLOAD COUNT
1878
3
CITED
2
FAVORITE
1878
TOTAL DOWNLOAD COUNT
Examining Retro Marketing Ads From the Perspective of Neuromarketing: The Example of Nestle Brand
Authors:
Nurcan Yücel
,
Atilla Yücel
,
Yunus Emre Gür
,
Koray Gündüz
Published: 2020 ,
Erciyes University Journal of Faculty of Economics and Administrative Sciences
DOI: 10.18070/erciyesiibd.566698
CITED
2
FAVORITE
2
TOTAL DOWNLOAD COUNT
1961
2
CITED
2
FAVORITE
1961
TOTAL DOWNLOAD COUNT
THE GIFT OF NEUROSCIENCE TO THE WORLD OF MARKETING: THE EXPERIMENTAL RESEARCHES ON NEUROMARKETING
Authors:
Turgay Oyman
,
Nurcan Yücel
,
Ömer Kürşad Tüfekçi
Published: 2020 ,
Süleyman Demirel University Visionary Journal
DOI: 10.21076/vizyoner.621148
CITED
1
FAVORITE
2
TOTAL DOWNLOAD COUNT
2756
1
CITED
2
FAVORITE
2756
TOTAL DOWNLOAD COUNT
An Application for Comparing Airline Brand Personality Perception with Traditional and Neuromarketing Methods
Authors:
Şahap Akan
,
Özlem Atalık
,
Nurcan Yücel
Published: 2019 ,
Journal of Social Sciences of Mus Alparslan University
DOI: 10.18506/anemon.469501
CITED
1
FAVORITE
1
TOTAL DOWNLOAD COUNT
1493
1
CITED
1
FAVORITE
1493
TOTAL DOWNLOAD COUNT
Perception of Brand Personality: A Search About Social Media Brands On Undergrad
Authors:
Nurcan Yücel
, Melike Halifeoğlu
Published: 2017 ,
Fırat Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.18069/firatsbed.346511
CITED
6
FAVORITE
1
TOTAL DOWNLOAD COUNT
9882
6
CITED
1
FAVORITE
9882
TOTAL DOWNLOAD COUNT
SPOR PAZARLAMASINDA MARKA DEĞERİ VE TARAFTAR SADAKATİNİN İNCELENMESİ: FIRAT ÜNİVERSİTESİ ÖĞRENCİLERİ ÜZERİNE BİR UYGULAMA
Authors:
Nurcan Yücel
, Erkan Gülter
Published: 2016 ,
Fırat Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.18069/fusbed.56977
CITED
2
FAVORITE
1
TOTAL DOWNLOAD COUNT
3433
2
CITED
1
FAVORITE
3433
TOTAL DOWNLOAD COUNT
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