Alışveriş Merkezi Mobil Uygulamaları ve Alışveriş Merkezi Deneyimi Üzerine bir Araştırma

Hüseyin Ertit; Ekrem Cem Alppay

doi:10.51664/artium.1858636

EN TR

A Research on Shopping Mall Mobile Applications and Shopping Mall Experience

Abstract

The purpose of this study is to investigate the issues affecting user experience and usability in mobile shopping mall applications. This research was designed and conducted based on the mobile applications of 4 shopping centers in Istanbul. The research consists of two main phases: the first phase is a mobile app-focused user-test, while the second phase is a field study conducted in the shopping malls where the mobile apps are used. The user test sought to understand the usability of the shopping mall mobile application user interfaces and other usage-related attitudes. In the field study, users were asked to perform various route and location finding tasks in the physical environment of the shopping malls using mobile applications. According to the findings from the user test and the field study, it was found that these applications are not recognized by most people due to poor promotion and usability problems. In this regard, this study can serve as a guide for shopping mall mobile application to designers and developers. After user testing, it was observed that users had a positive attitude towards shopping mall mobile applications, and the findings of this study indicate that the capabilities these mobile applications offer users have the potential to positively influence the shopping experience at shopping malls.

Keywords

Alışveriş Merkezi Mobil Uygulamaları ve Alışveriş Merkezi Deneyimi Üzerine bir Araştırma

Öz

Bu çalışmanın amacı, mobil alışveriş merkezi uygulamalarında kullanıcı deneyimini ve kullanılabilirliği etkileyen sorunları araştırmaktır. Bu araştırma İstanbul'da bulunan 4 alışveriş merkezinin mobil uygulamaları temel alınarak kurgulanmış ve yürütülmüştür. Araştırma temel olarak iki aşamadan meydana gelmektedir: ilk aşama mobil uygulama odaklı bir kullanıcı testi olup, ikinci aşama ise mobil uygulamaların ait olduğu alışveriş merkezlerinde yürütülmüş bir saha çalışmasıdır. Kullanıcı testinde AVM mobi uygulama kullanıcı arayüzlerinin kullanılabilirliği ve diğer kullanıma ait tutumları anlaşılmaya çalışılmıştır. Saha çalışmasında ise kullanıcılardan AVM’lerin fiziksel ortamında çeşitli yol ve mekan bulma görevlerini mobil uygumalar kullanılarak gerçekleştirmeleri istenmiştir. Kullanıcı testi ve saha çalışmasından elde edilen bulgulara göre, bu uygulamaların iyi tanıtılmama ve kullanılabilirlik problemleri nedeniyle çoğu kişi tarafından tanınmadığı tespit edilmiştir. Bu bakımdan bu çalışma, alışveriş merkezi mobil uygulama tasarımcıları ve geliştiricileri için bir rehber olabilir. Kullanıcı testinden sonra kullanıcıların AVM mobil uygulamalarına karşı olumlu yaklaştıkları görülmüş olup, bu mobil uygulamaların kullanıcılara sunacağı imkanların AVM’deki alışveriş deneyimini olumlu yönede etkileme potansiyeline sahip olduğu bu çalışmanın bulgularındandır

Anahtar Kelimeler

Etik Beyan

Bu araştırma İTÜ Sosyal ve Beşeri Bilimler Bilimsel Araştırma ve Yayın Etiği Kurulu’nun resmi yazılı izni çerçevesinde yürütülmüş olup; bu izin çerçevesinde çalışmaya katılan tüm katılımcılardan imzalı onam formu alınmıştır. Araştırmacılar çalışmayı yayın ilkeri etiğine uıygun bir şekilde yürütmüş olduklarını beyan ederler.

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Ayrıntılar

Birincil Dil

Türkçe

Konular

Mimarlık ve Tasarımda Bilgi Teknolojileri

Bölüm

Araştırma Makalesi

Yazarlar

Hüseyin Ertit
0000-0003-3114-5053
Türkiye

Ekrem Cem Alppay ^*
0000-0001-5027-223X
Türkiye

Yayımlanma Tarihi

27 Şubat 2026

Gönderilme Tarihi

7 Ocak 2026

Kabul Tarihi

24 Şubat 2026

Yayımlandığı Sayı

Yıl 2026 Cilt: 13 Sayı: 1

DOI

https://doi.org/10.51664/artium.1858636

IZ

https://izlik.org/JA36NZ76JP

Kaynak Göster

RIS / Bibtex

APA

Ertit, H., & Alppay, E. C. (2026). Alışveriş Merkezi Mobil Uygulamaları ve Alışveriş Merkezi Deneyimi Üzerine bir Araştırma. Artium, 13(1), 32-44. https://doi.org/10.51664/artium.1858636